You are here

Dollar Tree Rebranding Its Deals Stores

Converting 217 locations to Dollar Tree, five to Family Dollar

CHESAPEAKE, Va. -- Dollar Tree Inc. recently announced plans to rebrand its Deals banner. Of its 222 store locations, it will convert 217 Deals stores to Dollar Tree and the remaining five to Family Dollar.

Dollar Tree acquired 138 Deals store locations on March 29, 2006. Since then, the chain has grown to 222 store locations across 19 states. The Deals stores have served customers by offering low prices on everyday essentials, party, seasonal and home products in a multi-price point environment. On July 6, 2015, Dollar Tree completed its acquisition of more than 8,200 Family Dollar stores across 46 states.

The company said it expects the Deals store conversions to be completed by the end of July 2016.

Additionally, the company said it remains committed to its initiative to re-banner hundreds of Family Dollar stores to Dollar Tree stores. Dollar Tree is on track to complete at least 150 Family Dollar-to-Dollar Tree conversions by the end of October 2015, and plans more of these conversions for 2016.

“For nearly a decade, our committed team of Deals associates has done a great job of consistently providing customers with terrific values,” CEO Bob Sasser said. Now that we have successfully completed our acquisition of more than 8,200 Family Dollar stores, we are confident that we can better serve our Deals customers and markets through one of our primary banners--Dollar Tree, which offers tremendous values for needs and wants at the single price-point of $1--or Family Dollar, your neighborhood discount variety store which provides name-brand and quality private-brand consumable products at everyday low prices.”

He continued, “This initiative to re-brand our Deals stores enhances our ability to focus on our two primary banners, Dollar Tree and Family Dollar, while improving efficiencies throughout our business. We are very pleased with our progress on the Family Dollar integration, as we continue to focus on growing our business while creating long-term shareholder value.”

Chesapeake, Va.-based Dollar Tree now operates more than 13,864 stores across 48 states and five Canadian provinces. Stores currently operate under the brands of Dollar Tree, Family Dollar, Dollar Tree Canada and Deals.

http://www.cspdailynews.com/industry-news-analysis/corporate-news/articl...